Ken has been directly involved within the stadium/sports industry in both Australia and the UK since 1998. As Managing Director of Bastion Stadium Solutions UK from 2001 until 2005, Ken gained extensive experience in the sales, marketing and management of corporate stadium products including, business club seats, sponsorship products and naming rights across five separate new stadium projects.
He has also led over 11 separate stadium research projects including research for Liverpool FC, Leeds United and the City of Birmingham’s bid for the National Football Stadium in 2002. Since his entry into the stadium business, Ken has achieved sales of sporting related sponsorship, naming rights and membership product in excess of £70M.
In Jan 2006 Ken took up the post as Commercial Director of Coventry City FC in order to gain an inside perspective into the day to day machinations of a leading football organization.
In mid 2008 Ken left CCFC to take up consultancy roles with several other leading UK clubs and he has since established StadiMax, an international consultancy firm with the expertise and experience to advise clients on how to successfully deliver a new stadium with the principal aim of maximising revenue and long-term sustainability.