Traditionally stadium buildings worldwide are of substantial negative feasibility owing to their limited day to day use. The ability to drive new and incremental revenues is hindered due to the requirements of the core sporting event, and the extensive lead times currently required to convert the stadium into a flexible and functional event location. However the StadiArena product changes this model through the provision of a highly cost effective, innovative and worldwide patented solution that addresses the problems of legacy, revenue generation and under utilisation.
Due to the engineering complexities, there are currently no partitioning solutions in the world that are capable of sectioning off part of a stadium. The span of up to 28 meters would need considerable reinforcement for stadium partitioning to be safe in adverse weather conditions. On occasions curtains are used as a partition, but these are only operable in ‘roofed’ stadiums where the enclosed area isn’t exposed to the elements. StadiArena’s core components have a proven 30 year pedigree, providing a readymade solution for all conditions.
Achieved through the application of an existing technology (first developed in Sweden), StadiArena incorporates a hurricane-proof, hoist fabric door, now known as a StadiDoor – a form of which is currently used across the world. Once closed (within 6 minutes), this specialised, lightweight door transforms a stand into a fully enclosed permanent arena environment, creating a venue for numerous sporting and cultural events, thereby dramatically increasing the usability and financial viability of the stadium itself. By simply retracting the door (within 6 minutes), the stadium returns to its core sporting use.
Dependent upon the overall size of the Stadium, the seating capacity of the StadiArena can be “flexed” to cater for an audience of 2,000 to 20,000. The StadiArena solution has been designed by specialists in Stadia construction with consideration for the specific requirements of both the core sports utilising the external playing area and also the event users utilising the recently created internal arena (e.g. acoustics, heating, lighting, ventilation etc.) For example, the StadiDoor is located behind the touchline for football or dead ball line for rugby, so as not to interfere with the playing surface. The installation of StadiArena within a new build does not extend construction timescales and the return on investment can be within as little as 3 years, thereafter the positive revenue contributions can be used to offset the overall stadium construction costs.
REVENUE & LEGACY
StadiArena is a unique and robustly designed product which not only enhances the profitability of successful stadia but also has the ability to transform potentially loss making developments into sustainable enterprises.
StadiArena also addresses the legacy issues created by the construction of stadiums for specific events such as World cups or Olympics. Post-competition, the Stadium can now be used for a variety of sporting and non-sporting events, making it a true community facility. StadiArena believe that the commercial and fiscal efficiency of its product is such that from now on, its application should be seriously considered by all those professionally involved in the financing, construction and management of new stadia.